As a public relations and marketing strategist, Francine brings a true passion for and a deep understanding of destination promotion and tourism marketing from a regional, state, national and international perspective.
She is a wine tourism and events professional with more than 17 years experience that spans Europe, Australia and the USA. In addition to her tourism background, Francine has extensive experience in events and event management, including venue management, exhibitions (trade and consumer), conferences, banquets, functions, creation of events and event programs.
Francine’s portfolio of clients has included the Australian Embassy in London, Paramount Pictures and Warner Brothers (Los Angeles), Fremantle Media and Reed Exhibitions (London) and she has worked on key international events including the Australian Tourism Exchange, World Travel Market, Luxury Travel Market, GSM World Congress and the Cannes Film Festival.
Francine has also held senior management positions with Earls Court and Olympia in London and was part of the commissioning team for the Perth Convention and Exhibition Centre. During her time as CEO at the Augusta Margaret River Tourism Association, Francine implemented strategic business and marketing plans, fostered relationships with key stakeholders, was successful in securing $1.5m in grant funds and proudly won two state awards and two national awards for tourism.