With the lines between public relations, marketing and advertising becoming more blurred, we've been asking ourselves if press releases are still relevant. This article from Rosalia Scampoli for Ragan's PR Daily has some great insight.
Is the press release an antique?
In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate—but news distributed solely on social media may not get the attention it deserves.
This is not to downplay the power of social media, but for many companies, social media channels may not be enough to deliver important messages to the right audiences. A press release not only validates online content, it can serve other purposes that a brief social media post cannot.
Press releases are just one tool in the toolbox for PR and marketing professionals. Integrating them with the larger strategy is key to maintaining relevancy. Read the full article on Ragan's PR Daily article here.