The Challenges
Thomas Hill Organics was well-respected locally for a creative farm-to-table menu and generous wine list, but now needed to generate a buzz for its new wine bar and garner the attention of tourists to the area. The proprietor also sought to gain notoriety among A-list food, travel and lifestyle media.
The Solutions
Parker Sanpei provided strategic guidance on the expansion of their bistro and wine bar. The first course of action was to establish strong branding through digital assets, marketing materials and advertising. Parker Sanpei guided the development of a new website, social media and ancillary touch points of the brand. With the assistance of the team, Thomas Hill Organics hosted a grand re-opening event that drew media and locals alike. Through the development of a 12-part video series showcasing the restaurant’s commitment to local and organic producers, along with press releases and creative media pitches, Parker Sanpei was able to raise the restaurant’s profile among both media and consumers.
Results
Thomas Hill Organics was invited to present a very high-profile, multi-course winemaker dinner with Daou Vineyard & Winery at Hearst Castle, as well as a winemaker dinner with Laetitia Vineyard & Winery at the James Beard House in New York. Thomas Hill Organics has been featured in: Forbes Travel Guide, Forbes.com, Lonely Planet, Ranch and Coast, San Francisco Magazine, San Jose Mercury News and SF Gate, among others. It was also named best downtown restaurant voted by readers of a San Luis Obispo newspaper, New Times, in an annual poll.