The Challenges
Women of the Vine is a membership-based alliance that empowers and equips women worldwide to advance their careers in the alcohol beverage industry, fostering gender diversity and talent development across the industry at large. When it came time to officially launch the Alliance in 2016, there was an immediate need to garner exposure to drive membership as well as create a show-stopping second-year Annual Global Symposium to increase momentum and retain members.
The Solutions
Parker Sanpei increased visibility and recognition of the Alliance through strategic outreach to trade and media through a series of in-depth, enticing press releases and exclusive invitations to regional events. Parker Sanpei executed the 2016 Women of the Vine Global Symposium in the Napa Valley, establishing it as a pinnacle industry event, creating compelling networking opportunities for attendees, while on the back-end, ensuring a successful three-day event with 12 breakout sessions, three keynote sessions, four general sessions, hosted meals, and evening soirees.Results
Parker Sanpei’s expertise in media outreach lead to widespread pre-event coverage of the Symposium and of the Alliance as a whole, measuring 28.6 million media impressions, a sellout event upon release, and media placements regional and national publications such as, Examiner.com, The Modesto Bee, The Press Democrat, WineBusiness.com, Wine Enthusiast, Wine Industry Advisor, Food & Beverage Magazine, Napa Valley Register, The SOMM Journal, The Tasting Panel Magazine and others. As a result of these efforts, the second year Symposium sold-out within a month of opening registration.