Branding is the art and science of capturing and holding onto someone's imagination.
It tells a story you want to listen to. It takes on a life of its own. It feels right. And with the right love, it never stops growing.
Branding must tap into what your customers truly care about. Identifying and articulating that takes real work.
During intake we develop a collective understanding of where the brand strategy currently stands, what its legacy has been, and where it’s going. This identifies artifacts that should be retained for brand equity, and creates guard rails for further exploration.
Brands satisfy needs – practical and aspirational, logical and emotional, known and unknown. The more relevant a brand is to targets, the more it will stand out. And the more resonant it is, the more it will be remembered and talked about.
Every brand exists in a current consideration set, even if there is no brand like it today. Understanding where it currently sits among other brands and identifying what position will provide the greatest opportunity are critical steps in its new life.
The best brands are not created by committee – but inspiration for its most impactful ingredients can be found anywhere. The brand workshop brings together all important insights and promotes energetic conversation to build excited consensus.
The first step in reshaping brand communications for the outside world is creating compelling stories in various lengths and formats with familiar language. These stories articulate the brand purpose and essence in ways that capture targets’ imaginations.
Once the brand has come to life through inspiration, research, collaboration and expert design, it is launched to the world in the most impactful marketing channels. The reborn brand strategy is nurtured as it learns to walk, run and eventually fly above the competition.
Rebranding? New campaign? Product launch? Or just need people to pay more attention to your story? Let’s chat.