Waiting for metrics means you're already too late.
We have more data available to us today than we ever have. Data is ubiquitous. It surrounds people, patterns, preferences, performance. We have an obligation in any creative endeavor to use this tool not only to create high-performing programs, but to effectively predict their outcomes before they even start. At Parker Sanpei we define KPI’s for every engagement and are obsessive about honestly tracking and improving the performance of every communication in every channel.
Know what’s come before and plan for what will come after.
Don’t try to unscramble how every customer journey is different. Know where they’re going and get there first.
We review what has worked and what hasn’t, what you like and don’t, where there are holes in analysis to fill, and where your biggest successes are coming from. We look at every campaign, every property, and any brand in your space doing things well.
We establish a lighthouse – the single metric that matters most. Sometimes this is business growth, other times it is brand love. We then map out every tactic we can use, and rationalize how each individual milestone will contribute to a larger success.
If a tree falls in the woods with nobody around, does it make a sound? As we plant your content with the right media and influencers, we ensure you are being heard by capturing every conversation and headline in monthly reports, and using them to grow more successes.
If you’re spending time wrapped up in the numbers and levers that make your marketing successful, you can quickly get overwhelmed. Our experts and spreadsheet jockeys do the day-to-day management and optimization of your marketing for best possible results.
When we first review your metrics, we are also analyzing the validity of your conclusions. We dig into what tools you are using to provide insights, what you should be looking at, and recommend the most reliable and innovative ways to monitor your success in real-time.
We provide conclusions with context. We regularly partner with you to make sure we are tracking to goals, and determine if we need to move the goal posts. Our reports then feed into strategies that provide the big picture for mapping out our next successes together.
We learn from every client engagement and apply those learnings to our next one. Let’s make something better together.