Waiting for metrics means you're already too late.

Research & Analytics

We have more data available to us today than we ever have. Data is ubiquitous. It surrounds people, patterns, preferences, performance. We have an obligation in any creative endeavor to use this tool not only to create high-performing programs, but to effectively predict their outcomes before they even start.

See the forest for the trees, and every single tree.

Know what’s come before and plan for what will come after.

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Major Presentations
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New Industry Verticals

Marketing IQ

Extensive research into the field of market research and behavior led to the creation of a breakthrough human-technology brand. 

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Visit Santa Rosa

Research into how Australia recovers from disaster leads a campaign that invites media in for an insider’s on-the-ground view.

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Increased Media Impressions
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National Media Placements
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Increased Online Revenue
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Email Open Rate

Adelaide Inn

Holistic analysis of marketing channels and website performance spur updates that make immediate and lasting improvements.

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Navigating by the stars makes you look up instead of straight ahead.

Don’t try to unscramble how every customer journey is different. Know where they’re going and get there first.

Thursday, August 29, 2018
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Review Metrics
We review what has worked and what hasn't, what you like and don't, where there are holes in analysis to fill, and where your biggest successes are coming from. We look at every campaign, every property, and any brand in your space doing things well.
Set Goals
We establish a lighthouse - the single metric that matters most. Sometimes this is business growth, other times it is brand love. We then map out every tactic we can use, and rationalize how each individual milestone will contribute to a larger success.
Quantitative Analysis
Research and optimization share an appetite for numbers. Whether through surveys, trend spotting, data mining, or reaching out to our analyst relationships, we dig into all of the data and analysis we've leveraged across clients and industries on your behalf.
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Qualitative Analysis
Artificial intelligence will never catch non-verbals, a particular use of language, or the real need trying to be articulated by a confusing answer. We engage your targets and anyone who influences them to assess both the expressed and unexpressed.
Tracking
When we first review your metrics, we are also analyzing the validity of your conclusions. We dig into what tools you are using to provide insights, what you should be looking at, and recommend the most reliable and innovative ways to monitor your success in real-time.
Reporting
We provide conclusions with context. We regularly partner with you to make sure we are tracking to goals, and determine if we need to move the goal posts. Our reports then feed into strategies that provide the big picture for mapping out our next successes together.

We are constantly working on getting better at what we do.

We learn from every client engagement and apply those learnings to our next one. Let’s make something better together.

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