Be humble, be grateful, and don't let anyone outwork you.

About Us

Our team, probably like yours, has a passion for living a life full of extraordinary experiences and sharing them with others. We love where we live, the work we do, and the people we choose to work with. We believe this passion drives performance – both for us and for you. In fact, it’s won us a number of awards as a top PR and marketing agency in a number of industries. Together, with our creativity, ingenuity, and integrity, we translate this energy into breakthrough results for you.

Communication is at the center of everything we do.

For Parker Sanpei, communication is as much about hearing what’s being said as it is about saying something people want to listen to. Whether you’re in marketing, public relations, or advertising, success is only achieved with open dialogue. Since we choose to work partners we’re passionate about, we’re profoundly invested in everything you do. Within our team, ideas flow in both directions without limits. The same is true when we work with you. We listen as much as we speak. The outcome of this philosophy is a real, success-oriented partnership.

As a public relations and marketing strategist, Francine brings a true passion for and a deep understanding of destination promotion and tourism marketing from a regional, state, national and international perspective. 

We all have a story. Meet our Executive Team.

Decades of strategic branding and communications agency leadership

Linda Parker Sanpei

Founder and President

From large international corporations to small start-up organizations and everything in between, Linda consistently delivers measurable results for brands in the wine, hospitality and travel industries. Bringing together the right talent and resources, Linda facilitates solution-driven strategies for her clients, focusing on strategic customized campaigns and innovative media plans to deliver consistent results.

Regardless of the task, Linda applies her keen communication and analytical skills to move and inspire minds. Her passion for what she does, strengthened by an open-door approach and commitment to sharing knowledge, is the driving force behind Parker Sanpei, guiding her team with the inspiration and resources needed for success.

Under her stewardship, Linda’s clients have received media exposure through such notable outlets as the TODAY Show, Good Morning America, NPR, Wall Street Journal, USA Today, Miami Herald, Forbes, Condé Nast Traveler, Rachael Ray and Travel & Leisure, to name a few.

Working globally from California’s Central Coast, Linda plays an active role in her community, serving on various boards and councils including the Experience Industry Management Advisory Council at Cal Poly State University, the San Luis Obispo Symphony where she is Board Director, and the San Luis Obispo Chamber of Commerce Business Council. A graduate of Leadership SLO, Class XXI, Linda is proud to call the Central Coast her home, where she appreciates the authenticity of the people and beauty of the area around her.

Outside of the office, Linda finds joy in hiking and biking on the numerous surrounding trails, exploring the area’s wine country and continually discovering new hidden jewels. Most of all, she loves to gather friends and family around the table to enjoy the region’s abundance of fresh food and wine.

Rachel Schumm

As an equally analytical and creative person, Rachel inspires new and bright ideas, faces challenge with fervor, and consistently delivers successful project management results.

After graduating from Cal Poly University, Rachel’s enthusiasm for the agricultural industries led her to discover a rewarding career working with clients rooted on the Central Coast and beyond. Rachel brings astute attention to detail in every project she’s engaged in, ensuring a successful journey from beginning to end. Her effective communication skills and technical expertise are cornerstone to our client’s success on projects ranging from brand development, digital marketing, social media, public relations, and more.

Francine Errico

As a public relations and marketing strategist, Francine brings a true passion for and a deep understanding of destination promotion and tourism marketing from a regional, state, national and international perspective. 

She is a wine tourism and events professional with more than 17 years experience that spans Europe, Australia and the USA. In addition to her tourism background, Francine has extensive experience in events and event management, including venue management, exhibitions (trade and consumer), conferences, banquets, functions, creation of events and event programs.

Francine’s portfolio of clients has included the Australian Embassy in London, Paramount Pictures and Warner Brothers (Los Angeles), Fremantle Media and Reed Exhibitions (London) and she has worked on key international events including the Australian Tourism Exchange, World Travel Market, Luxury Travel Market, GSM World Congress and the Cannes Film Festival.

Francine has also held senior management positions with Earls Court and Olympia in London and was part of the commissioning team for the Perth Convention and Exhibition Centre. During her time as CEO at the Augusta Margaret River Tourism Association, Francine implemented strategic business and marketing plans, fostered relationships with key stakeholders, was successful in securing $1.5m in grant funds and proudly won two state awards and two national awards for tourism.

Hana-Lee Sedgwick

Born and raised in Santa Barbara, CA, Hana-Lee has lived in cities up and down the West Coast, but is grateful to call Idaho her home, where she works as a full-time writer and journalist.

After graduating with degrees in Fine Art and Art History from Santa Clara University, Hana-Lee enjoyed a career in digital marketing and event coordination, working client-side at Google and agency-side managing digital marketing campaigns for AT&T, GoDaddy, and Expedia. A passion for wine and food led her to pursue her Specialist of Wine and Sommelier certifications before transitioning her creative background into a career in writing.

Today, Hana-Lee brings a wide range of experiences and perspectives to her work, utilizing her vast knowledge of the wine and food industries to help brands create and tell their stories. Her writing has appeared in various regional and national online and print publications, including 7×7, Edible and Santa Barbara Seasons. She also writes a column in the Santa Barbara Sentinel and is the author and photographer of her blog, Wander & Wine.

In her downtime, Hana-Lee loves to travel the world with her husband, stay active, take advantage of the local farmers’ markets, and will never say no to a good bottle of wine with friends.

Lauren Omernik

Lauren has spent her life telling stories in forms ranging from page to stage. Harmonizing right-brain ingenuity with left-brain analytics has become a hallmark of her work. She is a creative and curious Arts Management graduate who’s leveraged her skillset across industries including theatre, talent management, e-commerce, and law – and has been voted “Most Likely to Be Found Singing” by coworkers in each one of those fields.

Equally confident whether crafting inspiring content behind the scenes or presenting her work to a crowd, Lauren believes the best marketing communicates with honesty and heart. She’s passionate about captivating storytelling and creative idea generation, and is never happier than when taking a project from initial concept to finished product.


When she’s not writing copy, coordinating media visits, or concepting brand strategies, Lauren is most likely to be found rehearsing for a musical, color-coding her planner, or attempting to dress her dog in ridiculous clothing. (Verdict: she is definitely a hat person; he is definitely not.) Having lived and worked in cities across the nation, she is overjoyed to have planted her roots on the beautiful Central Coast and looks forward to continued exploration of all the area has to offer.

Sunny Andersen

A driven and focused individual, Sunny uses her creativity and adaptability to overcome challenges and contribute to the success of well-thought and planned action. Following her graduation from California Polytechnic State University and passion for public and media relations, she has implemented her work through effective oral and written communications outreach.

With a specialization in agricultural communication strategies, Sunny has strengthened her capabilities through working nationally with the American Farm Bureau Federation and locally on the Central Coast. She has held numerous internship positions with a focus on external outreach and consumer demand, furthering her knowledge and experience in the industry. Outside of work, Sunny enjoys hiking and exploring the central coast, spending a day at the beach and tasting local restaurants.

While you’re here, why not reach out?

We’re always happy to provide some free strategy, branding or communications consulting without any commitment or high-pressure sales. What other agency does that?